Wednesday, October 27, 2010

Issue No. 20: Tavi Gevinson Halloween Apparel Available at Target

Target Advert
In the spirit of Tavi Gevinson's collaboration with Rodarte for Target stores, Target is now offering the Tavi Gevinson Halloween Look. Target is calling the ensembles "looks" rather than "costumes" in the hope that buyers will view their purchases as non-seasonal after the holiday and wear down-played, less accessorized versions throughout the year, incorporating the pieces into their daily wardrobes.   
Tavi herself says, 'The beauty of working with a retailer like Target is that their looks are so affordable. I recommend investing in both, premiering each separately and then interchanging the pieces. This is how two outfits can become twenty!' She continues, 'The more high-end consumer who wants to look like me can dress up the wig and mask with something like a fur coat by Karl Lagerfeld for Fendi or one of the many faux furs creations that have graced the Autumn/Winter 2010 runways. ...Underneath? Skin. Or, you can mix and match any of these pieces with that one-of-a-kind vintage piece. Clogs go with everything.'   ~EP  
The Tavi Halloween Looks are Multicultural





Tavi (photo pilfered from her blog)

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